We’re Pearlpenny Limited (trading as Breaking Ballet) of Cannon Place, 78 Cannon Street, London EC4N 6AF (sarah@breakingballet.com) and we’re subject to English law. We use your information as further explained in this Privacy Policy. We will be the “controller” of the information you provide to us.

What information do we need?

We only collect basic personal data about you – specifically, name, address and email. We don’t ask you to provide any sensitive information (such as health data), location-based information or use your information to build profiles about you.

Why do we need it?

We need to know your basic personal data to be able to provide products to you, namely digital content through our subscription service and any other goods or services provided on or through our sites in line with our Terms & Conditions via the Breaking Ballet websites (www.breakingballet.com and https://portal.breakingballet.com/).

​What do we do with it?

All the personal data we process is processed by our staff in the UK, to fulfil the service we provide to you and to enable us to help you with the service if required.
If you register as a user of our website, we ask you to provide your contact details, which we’ll store and use to contact you about our services and so you don’t have to re-enter this information every time you want to here from us.

For the purposes of IT hosting and maintenance, this information is located on servers outside the European Economic Area (“EEA”), in particular the United States of America where it is transferred under the Privacy Shield Framework.

No third parties have access to your information unless we specifically say so in this Privacy Policy, or the law requires this.

Other things we’d also like to do with your information

We’d like to use your name and email address to inform you of our similar products and promotional offers. You can expect to receive no more than 2 marketing emails per month from us. This information is not shared with third parties and you can unsubscribe at any time by clicking the “Unsubscribe” link in any of our emails.

How long will we keep it?

We keep your information in accordance with the following retention schedule, and then securely erase it once no longer needed:

Type of information 

Purpose of processing
Retention period
Name, address, email address
Marketing – Until you notify us that you no longer wish to receive marketing from us


You have the following rights regarding your information: 


1 The right to be informed

What does this mean? You have the right to be provided with clear, transparent and easily understandable information about how we use your information and your rights. This is why we’re providing you with the information in this Privacy Policy.

2 The right of access

You have the right to obtain access to your information (if we’re processing it), and other certain other information (similar to that provided in this Privacy Policy). This is so you’re aware and can check that we’re using your information in accordance with data protection law.

3 The right to rectification

You’re entitled to have your information corrected if it’s inaccurate or incomplete.

4 The right to erasure

This is also known as ‘the right to be forgotten’ and, in simple terms, enables you to request the deletion or removal of your information where there’s no compelling reason for us to keep using it. This is not a general right to erasure; there are exceptions.

5 The right to restrict processing

You have rights to ‘block’ or suppress further use of your information. When processing is restricted, we can still store your information, but may not use it further. We keep lists of people who have asked for further use of their information to be ‘blocked’ to make sure the restriction is respected in future.

6 The right to data portability

You have rights to obtain and reuse your personal data for your own purposes across different services. E.g., if you decide to switch to a new provider, this enables you to move, copy or transfer your information easily between our IT systems and theirs safely and securely, without affecting its usability.

7 The right to object

You have the right to object to certain types of processing, including processing for direct marketing (which we do only with your consent).

Making a complaint

If you are unhappy with how we’ve handled your information, contact us here: Cannon Place, 78 Cannon Street, London, EC4N 6AF, support@breakingballet.com.
If you’re not satisfied with our response to your complaint or believe our processing of your information does not comply with data protection law, you can make a complaint to the Information Commissioner’s Office (ICO).


Cannon Place,
78 Cannon Street,
London, E

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